Campari is a true icon of Italian drinking culture, first created in 1860 and beloved worldwide for its distinctive character. Made from a secret infusion of herbs, fruit peels, and aromatic plants, it delivers a complex taste that balances citrus freshness, herbal depth, and a pleasantly lingering bitterness. Known as the foundation of legendary cocktails such as the Negroni, Americano, and Spritz, Campari adds sophistication and flair to any drink it touches. Whether enjoyed with soda over ice as a refreshing aperitif or mixed into modern creations, Campari is more than a spirit—it is a timeless symbol of style, tradition, and conviviality.